• Viking_Hippie@lemmy.world
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    12 hours ago

    Better:

    • Revolut (though a fintech company named after a revolution lacking the charge at the end is still moronic in several ways)
    • airbnb (from awful to meh)
    • Spotify (same)

    Worse:

    • Pinterest (original fit the platform and what it is/was pretty much perfectly. Current is meh)
    • eBay (both are bad IMO, but at least the original was bad in a playful and eye-catching way. The new one is just more meh
    • Burberry (the stag was notable and signalled a history of old-fashioned quality that’s suitably rugged. The new one is meh AND insecure about people knowing which London they’re from)
    • Rimova (yet another fashion brand apparently afraid of being noticed
    • DF (from one of the best and most fashion-appropriate logos to an absolute eyesore and kerning nightmare that invites vandalism)
    • Jaguar (From absolutely iconic and great in every way to even uglier than the new DF one. I hope whomever came up with that got both fired and beaten and I’m a pacifist.)

    The rest just go from meh to slightly different meh 🤷