In this case, I’m referring to the notion that we all make minor sacrifices in our daily interactions in service of a “greater good” for everyone.
“Following the rules” would be a simplified version of what I’m talking about, I suppose. But also keeping an awareness/attitude about "How will my choices affect the people around me in this moment? “Common courtesy”, “situational awareness”, etc…
I don’t know that it’s a “new” phenomenon by any means, I just seem to have an increasing (subjective) awareness of it’s decline of late.
A great deal of people don’t view society as theirs. When someone stands outside the system, what is there to lose or care about? Personally, I believe i see your larger point, but many people don’t consider the social and responsibility this way.