• Carrolade@lemmy.world
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    2 months ago

    Individual instances could theoretically monetize if their owners wished, they could show you ads, sell your data, sell you merch, sell the instance to a third party, all the same strategies as any other internet institution.

    The Fediverse as a whole cannot, though, due to its decentralized ownership and development structure.

    • rustyfish@lemmy.world
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      2 months ago

      I think I would buy a lemmy.world mug, as long as it’s a huge one. Don’t know about ads tho. Selling user data would end with everyone scrambling their content into Lorem ipsum and scatter to smaller instances. Lemmings are different from redditors.

        • Ziggurat@sh.itjust.works
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          2 months ago

          Most of them aren’t.

          User data are more than post/comment history and likes. Where do you connect from (no matter whether it gives hint about your relationship status or your work and customer), which comments you didn’t write, which device you use to connect and more.

          Lemmy instance I know, don’t collect much data, hence the short term of services and the lack of cookies pop up unlike big (social) media sharing their data with hundreds of " partners"

        • RagingHungryPanda@lemm.ee
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          2 months ago

          In a sense, but I doubt there is the same level of tracking. Lemmy doesn’t (as far as I assume) track how long you spend on a page, what you click on, how long you stay, etc. That’s a pretty big difference compared to just what you posted or commented.

      • ramble81@lemm.ee
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        2 months ago

        They could always do unidirectional federation and only take feeds from others but not send their updates out and make it walled off for a subscription.

  • Rhynoplaz@lemmy.world
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    2 months ago

    I don’t really see how. If they tried to charge you, why wouldn’t you just join another instance? You’d still see the same stuff. Unless they de-federated, (and I only barely know what I’m talking about here) and became a privately owned site, but then, they’d lose all the content from other instances, which people would flock to immediately.

  • sinceasdf@lemmy.world
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    2 months ago

    I think there is an arms race with content moderation that even if the instance is not themselves trying to monetize, clever and unscrupulous ad agencies will slip ads into feeds under the guise of actual content. I think it’s a big reason Reddit went to shit even before it went public.

    How do you separate a user who innocently includes McDonald’s into a post or comment from someone doing so with the intention of driving revenue? (Do you want some fries now?)

    It’s probably already the case now just the ‘ads’ are mostly all political shit. Same idea just with a top-down political agenda rather than driving sales. They have all the public fediverse data to base their strategies on already.

    I think this issue is just handwaved away with “oh go to a different instance” but we’re here for content ultimately and not all instances have what we’re looking for. Ad agencies are going to be able to adapt to a changing landscape like that because it’s literally their full time jobs/careers.

      • 14th_cylon@lemm.ee
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        2 months ago

        And now I have real and absolutely unpaid craving for some cheeseburger and fries and leader cola… I hope they have leader cola!

    • booly@sh.itjust.works
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      2 months ago

      I think you’re right. The line blurring between corporate sponsorship and community support is pretty difficult to determine. If someone wants to build a community around a particular video game or movie or television show, of course the corporation that publishes it benefits from a bunch of positive discussion about it. But at the same time, that corporate-owned product is part of our shared culture, and a legitimate topic to discuss in a forum like this.

      And it’s not even necessarily pure corporate stuff, either. There are nonprofit and trade and governmental organizations that rely on advertising for public messaging: a tourism board promoting their location as a good vacation spot, an agricultural trade group promoting recipes using their specific product, a government health department drive encouraging vaccinations, etc. They pay for ads through conventional outlets while also promoting their interests on social media.

      It’s just an ecosystem. We should be aware that there are those who would seek to influence us here, whether for money or politics or other motivation, and navigate these spaces with that in mind.

  • FlashMobOfOne@lemmy.world
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    2 months ago

    I already pay a few bucks a month into the kitty for this instance, because I’d rather be out the price of a coffee than deal with corporate bullshit, AI, the algorithm, and GD motherfucking ads.

  • crawancon@lemm.ee
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    2 months ago

    100% certainty. the data gleemed from the content produced by a lively community is valuable to data mining and marketing. once an instance makes their radar, they will want a pipe into it. whether they pay the instance owner, the ISP/cloud it sits on, or just copy the data maliciously, they’ll get it and sell it. and then have a plan to manipulate it / sell to that user pool as well.

    it’s “natural” (for assholes) to do this. seems to happen everywhere, but lemmy and fediverse are prone to it for now.

    • NeoNachtwaechter@lemmy.world
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      2 months ago

      it’s “natural” (for assholes) to do this. seems to happen everywhere, but lemmy and fediverse are prone to it for now.

      I agree.

      And I don’t see any mechanism in lemmy to prevent it.

  • pacology@lemmy.world
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    2 months ago

    I assume that 80% of the users are on one or two instances. Maybe the operators of those instances could sell it to a big publishing company, like Condé Nast or something. That way it will be easier to vertically integrate advertisement between traditional print media, online publications, and less formal online gathering places. It’s a win win at the end. The original operators get their bag, and the community keeps going while being supported by a successful business.

    /s

  • Brkdncr@lemmy.world
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    2 months ago

    I hope so, but I’d also want them to be a registered non-profit or not-for-profit entity.

    Just cover your bills and pay out bonuses to the people doing the work (including moderators)

  • mesamune@lemmy.world
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    2 months ago

    Could go the route like tilvids where the community itself donated enough to keep the lights on.

  • asudox@programming.dev
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    2 months ago

    It would possibly be enshittified like others. The whole purpose of decentralization would be broken and it would become one single centralized website.

    This is why I advise people to lead people to other instances than lemmy.world. That instance is getting too big and the other instances aren’t. We instead should balance the user count in all instances. And possibly finish the implementation to own content in a decentralized fashion using DIDs. That will need something like the blockchain though, so perhaps we could also have a fediverse coin as a bonus? lol