- Peloton is introducing a $95 “used equipment activation fee” for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
- The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
- Peloton’s hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.
They already charge a ridiculous monthly fee just to use the bike.
And sure, it’s a nicer exercise bike, but you can get a similar experience with a much cheaper bike and a tablet.
Yep. I’ve been doing this for a while now with a cheap old no-name bike and an ipad. Poor man’s peloton ftw.