They are into something…
What about a Pokemon dating app? Like, you fill a quizz that gives you the type of Pokemon you are (with stats and all) and you have to match with the person that is most compatible to you. If everything goes well, you two have a new baby pokemon to take care.
It’s so stupid that it could somehow works.
I remember when I was 6 years old I fell off one of these things at full speed and almost killed myself. Funny times.