To be fair, only a handful of publishers were able to take their cards and go elsewhere. The media companies were a lot more on top of dragging their products off of Netflix.
Nobody would be on steam just for Valve games, after all, and indie has a much lower barrier of entry.
While they could certainly distribute their current products better, a lot of the issues they have now (see: belated frogs comment) aren’t things they really had control over.
To be fair morale could not have been that high in one of the worst modern wars in world history…least he didn’t destroy it.