Lucid Motors drops the price of its cheapest EV by more than $8,000::Lucid Motors is lopping thousands of dollars off the price of its most affordable electric sedans as it looks to boost demand after a disappointing year of sales. The rear-wheel drive version of the base model Lucid Air Pure will now start a $69,900, down from the previous price of $77,400. The more powerful Lucid Air Touring model – which offers all-wheel drive performance and roughly 50% more horsepower – will now start at $77,900, down from $85,900.
The market decided it’s not much of a luxury vehicle either.