It seems like if what you’re showing is what you understand they find appealing and fun, then surely that’s what should be in the game. You give them that.
But instead, you give them something else that is unrelated to what they’ve seen on the ad? A gem matching candy crush clone they’ve seen a thousand times?
How is that model working? How is that holding up as a marketing technique???
This is why you should install an adblocker on the network as well as your machine + browser & browse with JavaScript in allowlisted mode (enable remote code execution if & only if it is required—which it often is for web apps, but web pages should work without via progressive enhancement).