Sales of sugary drinks fell dramatically across five U.S. cities, after they implemented taxes targeting those drinks – and those changes were sustained over time. That’s according to a study published Friday in the journal JAMA Health Forum.
Researchers say the findings provide more evidence that these controversial taxes really do work. A claim the beverage industry disputes.
The cities studied were: Philadelphia, Seattle, San Francisco and Oakland, Calif., and Boulder, Colo. Taxes ranged from 1 to 2 cents per ounce. For a 2-liter bottle of soda, that comes out to between 67 cents to $1.30 extra in taxes.
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Kaplan and his colleagues found that, on average, prices for sugar-sweetened drinks went up by 33.1% and purchases went down by basically the same amount – 33%.
Orange soda is odd in Europe. In Europe depending on region has a varying percentage of real orange juice. In the US its 0% juice naturally
And then there is the Fanta origin story.
In the US, if you want that, you have to get Orangina. Not a fan, personally. It’s fizzy, watered-down orange juice.
And it has an unfortunate name, to boot.