Originally it was the independent non-major label rock or rock adjacent acts that were the “alternative” to what mainstream white oriented pop-rock stations in the USA were marketing. It became a ludicrous name once it represented what those pop-rock stations were playing.
Could you define “alternative” for me?
Haha. In this context? Generally meaning 80s college radio and 90s rock music. You know. Cool music.
Originally it was the independent non-major label rock or rock adjacent acts that were the “alternative” to what mainstream white oriented pop-rock stations in the USA were marketing. It became a ludicrous name once it represented what those pop-rock stations were playing.