In Europe, the chocolate bar “Twix” was called “Raider” until the 1990s or so. When they changed the name, they ran a famous ad campaign with the slogan “Raider is now called Twix!” which is still not only remembered but even became an ironic saying (at least in Germany) for when things (try to make it) seem like they change but they actually stay the same.
I thought it was Xitter, where the X is pronounced with the Chinese “sh” pronunciation.
Exactly. It’s now Xitter, pronounced as “Shitter”.
In Europe, the chocolate bar “Twix” was called “Raider” until the 1990s or so. When they changed the name, they ran a famous ad campaign with the slogan “Raider is now called Twix!” which is still not only remembered but even became an ironic saying (at least in Germany) for when things (try to make it) seem like they change but they actually stay the same.
So… Twitter is now obviously called Twix for me.