Scientists in Hong Kong have demonstrated a new ultra-white ceramic material that can drastically cool buildings by reflecting sunlight and heat at record highs. The beetle-inspired material gets its ability from its nanostructure, stays tough to the elements and should be relatively easy to scale…
Ultra-white ceramic cools buildings with record-high 99.6% reflectivity::undefined
True though this is still practical for folks who live in deserts and other treeless places