TikTok Is Shutting Down its $2 Billion Creator Fund::TikTok’s controversial creator fund allowed short-form content creators to earn money for their videos. The program will end in December.
TikTok Is Shutting Down its $2 Billion Creator Fund::TikTok’s controversial creator fund allowed short-form content creators to earn money for their videos. The program will end in December.
It will create a content creation vacuum, which will be filled by the next big thing.
I’m not sure it’ll create a vacuum, though. Sure, some creators will leave but overall I think the content will just decrease in quality as the main motivating factor shifts from actual good content to pushing viewers into other methods of monetization.