After years of inflation, Americans are used to sticker shock. But nothing compares to the surging price of streaming video.
Last week, Apple TV+ became the latest streaming service to raise its price—up from $6.99 to $9.99 per month—following the example of Disney+, Hulu, ESPN+, and Netflix, which all hiked their prices in October.
Half of the major streaming platforms in the U.S. now charge a monthly fee that’s double the price they charged when they initially came to market. And many of these streaming services haven’t even been around for 10 years.
16 years of a single ad-ridden service, maybe. Most people probably have more than just their lone Disney+ bundle or Netflix, so I’d say it’s probably closer to 5 years, also assuming they don’t continue to raise prices, which obviously won’t happen.