Exclusive Data: Twitter Is Shrinking Under Elon Musk
www.bigtechnology.com
Twitter's lost 13% of its daily users and its rebrand has failed. But those remaining on the app are still engaged, according to new data from Apptopia. Threads, meanwhile, is a nonfactor.

The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million, with a widening gap between people who check the app daily vs. monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking. Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources.

So apparently it lost only 13% of daily users? Thats a smaller number than I thought. Still bad news for Twitter though.

On the other hand, it shows the power of content creators and niche communities. I used less Twitter but cannot delete it because it is literally how I connect with my niche community on there.

    • conciselyverbose@kbin.social
      3·
      1 year ago

      There is nothing on the market at any price that provides both of the performance on battery and battery life the MacBook Air has, let alone higher tiers. Apple Silicon is sincerely insanely impressive.

      Apple has also always been perfectly fine performance per dollar in the class they’ve actually been in. Their build quality isn’t perfect, but it blows everything meaningfully cheaper out of the water. You can’t compare an aluminum shell with trashy plastic and be surprised the plastic is cheaper. The actually well built stuff like thinkpads were never meaningfully different pricing than Apple. That’s what it costs.