Blizzard has launched a month-long blood drive to celebrate the release of Diablo IV's second season, Season of Blood. There will be three tiers of rewards that will unlock as more people donate, with the final reward being a sweepstakes for a custom liquid-cooled PC infused with human blood.
Dollars to donuts, they’re going to put a drop of pasteurized pig blood in the paint and then dye the coolant red.