There’s actually more value in metadata than just for advertising, such as scientific and general market research. And even just talking about ads, it’s still useful for both targeted and non-targeted ads and is not limited to the YouTube advertising space.
Metadata is only valuable for ads though, right?
That’s a good question.
There’s actually more value in metadata than just for advertising, such as scientific and general market research. And even just talking about ads, it’s still useful for both targeted and non-targeted ads and is not limited to the YouTube advertising space.