Great point. I’m skeptical though. If you are anti-thing-1 then there could always be thing-2. Being anti-marketing is better framed as pro-person or pro-volition or something similar. I suspect if advertising companies could not exist, media companies would force you to buy something you did not like instead of watching an ad, or in Netflix’s case they would force you to watch an episode of something you didn’t care about. This wouldn’t be advertising but would cause the ratio of watches of whatever their sponsors show was to go up. This would be similar to how Apple automatically added that U2 album to everybody’s account. It inflates that thing and causes you to digest it into your subconscious. It’s better to be pro-I-choose-what-I-watch.