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Terminator 2 didn’t even feature a single shot from the actual movie in its teaser trailer. It was just that iconic:
And then the full trailer spoiled the main twist
In what way?
I mean, (assuming you’ve seen it already) from what I remember the entire first act is set up for the audience to believe that the T800 is the bad guy again, hunting down Sarah Conner just like before, with a huge reveal when he ends up saving her and her son instead, and the trailer gives that away in the first 30 seconds.
I had not seen this before. It is like a prologue to the movie.
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Cloverfield. It didn’t even contain the title, just the date. It ended up being the biggest January opening of any movie.
It got a fair bit of criticism but that movie has had a lot of replay in my house. Solid and simple premise, moves quickly. I could do with a little less of the love story but it does make the ending hit a bit harder.
Blair Witch Project had one of the best marketing campaigns ever. Hitchcock’s Psycho had a groundbreaking campaign as well.
Yeah I was in highschool (Aus) and we bought the idea that it was real found footage and a real legend, hook, line and sinker. Excellent marketing.
Sounds like that one horror movie from when I was in HS - Paranormal Activity, everyone thought that shit was real in my class
Lion King, hands down. The trailer was just the entire opening scene, and seeing the trailer for the first time (in the theater, as was the style at the time), gave me chills. The scope of the animation was clearly something new, and Carmen Twillie & Lebo M fucking killed the vocals in Circle of Life
Good call!
Also using the opening scene as a trailer is such a classy move.
I would say Inception, on two fronts. It was a good trailer for a good movie, but the trailer itself also resulted in dozens of movies throughout the year emulating the iconic “Inception horns” heard during the trailer.
Even though they’re much less commonly used and to a subtler degree than Inception, the “braaam” is now an entire category of movie trailer sound design and is found in virtually every library of cues that trailer houses edit with.
A Clockwork Orange
This is a work of art on its own accord.
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Barbie, hands down
Suicide Squad.
Unfortunately, it ultimately ended up causing the movie a lot more problem down the line.
The trailer was so effective, the studio literally had the trailer agency re-cut the film. As a trailer editor, this possibility horrifies me.
Logan.
