Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.
Hey now, I’ve been rocking RCS for three years. The only reason it took so long to begin with is because Google was trying to get service providers to implement it themselves. Google finally said fuck it and started doing it themselves iMessage style and then providers started playing along.
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RCS wasn’t originally supposed to run on data, it only does now because carriers didn’t want to support it natively.