Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.
It’s not about people wanting to stop using iMessage. It’s that over half of the mobile customer base CANNOT use iMessage because apple refuses to allow it. If Apple had created a solid Android app for iMessage, RCS would never have been created.