Its lower. Businesses basically pay a subscription for the ability to generate keys. So of course if you have a large business, the subscription is trivial in the grand scale of things.

Its similar to how game companies work with pc cafes in asia. They dont pay for all the games they host, some they pay a sub to generate accounts for people who pay for the cafe rental times. Its a vital feature for paid games with a focus on multiplayer (e.g Overwatch 1 worked like that in China)