This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.
A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.
Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.
I don’t understand why this needs AI. I’m guessing this is just more marketing nonsense. You can already see the “most engaged moments” by simply hovering over the timeline.
That’s because it doesn’t. Just don’t tell the investors.
At some point you would think the investors would get upset about all the lying…
Too greedy. They want all the money so bad they will believe any conman.
Doesn’t matter because they get a cut every time they let their friends lie to the board. Executives get a cut every time they seem like they’re approving something. No one is personally liable for the lie. And those selling the lie get bonuses on every contract until they can sell the company to the next bag holder. It’s all imaginary power plays to funnel money.
Google’s been deploying engagement models before anyone even knew the name OpenAI.
This is oldschool machine learning, driven by viewing metrics from users. Gemini is just a brand.
That only works after the video is out and has usage statistics.
This could theoretically start to identify those moments before the video is public.
They already do it in Podcasts and it is usually extremely ham-fisted. The presenter will be mid sentence talking about something and suddenly IMPROVE YOUR DIET WITH FACTOR
Or stand up specials. So much comedy on YouTube and they just drop Dick Pills TM commercials in the middle of punchlines.
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I mean… an “if” statement is technically AI, so investors can see the buzz word and all Google has to code is “if most engaged moment, then play ad” lol
conditional and logical expressions have been the foundation of computing since the very beginning. you are using a definition of “AI” that is completely divorced from that history.
That’s not AI.
It’s a computer (Artificial) making a choice that is better than random (Intelligence)
What it is not is a LLM (aka chatbot). It isn’t even any type of neural network. Does not make it any less AI though
No, it’s a computer making a computation. The programmer is the one using intelligence by choosing the appropriate computation for the situation at hand.
That’s not what AI is, that’s just programming. AI implies the software was trained on a dataset in order to make pseudo-decisions on its own about the best way to do things.
That’s machine learning, AI just means artificial intelligence.
Machine learning is artificial intelligence…
Its a subset of artificial intelligence, not the only type.
Right, but basic automation is not artificial intelligence.
And artificial intelligence is still not basic programming.
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…no? It doesn’t.
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LOL what? No, you just program the software to place it. No AI required.
If the analytics cross over a certain threshold, trigger an ad.
This is extremely simple and does not require an LLM.