This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

  • Ulrich@feddit.org
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    1 month ago

    I don’t understand why this needs AI. I’m guessing this is just more marketing nonsense. You can already see the “most engaged moments” by simply hovering over the timeline.

      • Ulrich@feddit.org
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        1 month ago

        At some point you would think the investors would get upset about all the lying…

        • dustyData@lemmy.world
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          1 month ago

          Doesn’t matter because they get a cut every time they let their friends lie to the board. Executives get a cut every time they seem like they’re approving something. No one is personally liable for the lie. And those selling the lie get bonuses on every contract until they can sell the company to the next bag holder. It’s all imaginary power plays to funnel money.

    • brucethemoose@lemmy.world
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      1 month ago

      Google’s been deploying engagement models before anyone even knew the name OpenAI.

      This is oldschool machine learning, driven by viewing metrics from users. Gemini is just a brand.

    • LastYearsIrritant@sopuli.xyz
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      1 month ago

      That only works after the video is out and has usage statistics.

      This could theoretically start to identify those moments before the video is public.

    • mctoasterson@reddthat.com
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      1 month ago

      They already do it in Podcasts and it is usually extremely ham-fisted. The presenter will be mid sentence talking about something and suddenly IMPROVE YOUR DIET WITH FACTOR

    • half coffee@lemy.lol
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      1 month ago

      I mean… an “if” statement is technically AI, so investors can see the buzz word and all Google has to code is “if most engaged moment, then play ad” lol

      • acosmichippo@lemmy.world
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        1 month ago

        conditional and logical expressions have been the foundation of computing since the very beginning. you are using a definition of “AI” that is completely divorced from that history.

        • Fiery@lemmy.dbzer0.com
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          1 month ago

          It’s a computer (Artificial) making a choice that is better than random (Intelligence)

          What it is not is a LLM (aka chatbot). It isn’t even any type of neural network. Does not make it any less AI though

          • acosmichippo@lemmy.world
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            1 month ago

            No, it’s a computer making a computation. The programmer is the one using intelligence by choosing the appropriate computation for the situation at hand.

          • Ulrich@feddit.org
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            1 month ago

            It’s a computer (Artificial) making a choice that is better than random (Intelligence)

            That’s not what AI is, that’s just programming. AI implies the software was trained on a dataset in order to make pseudo-decisions on its own about the best way to do things.