Apple doesn’t really have an advertising business. You can criticize them for many things, but it’s hard to fault them for a market they don’t operate in.
the article is talking about how they could have a booming ad business but at present have little to none
The Cupertino tech giant is not an advertising company, however. Chatterjee notes that Apple’s decision to only show a single Search Ad in its App Store could limit the revenue opportunity relative to his prior expectations.
Well, that’s what I mean by “not really”, as opposed to “not at all”. It’s a single as placement - searching in the App Store. One result. No user data. That’s it.
They used to have a real advertising business but shut it down some years ago, it was called iAd.
Fair enough, and even if they did I think op in this comment chain was talking about monopoly level advertising so I guess my comment wasn’t really warranted either way.
I’m surprised to read they don’t at least hoard user data. Very un-big-tech-like of them.
Apple doesn’t really have an advertising business. You can criticize them for many things, but it’s hard to fault them for a market they don’t operate in.
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They most certainly do
https://appleinsider.com/articles/22/06/15/apple-ad-business-could-reach-6b-by-2025-with-41b-from-search-ads
the article is talking about how they could have a booming ad business but at present have little to none
Well, that’s what I mean by “not really”, as opposed to “not at all”. It’s a single as placement - searching in the App Store. One result. No user data. That’s it.
They used to have a real advertising business but shut it down some years ago, it was called iAd.
Fair enough, and even if they did I think op in this comment chain was talking about monopoly level advertising so I guess my comment wasn’t really warranted either way.
I’m surprised to read they don’t at least hoard user data. Very un-big-tech-like of them.