Steve talks about the critical importance of product content and the role it plays in whether consumers abandon their shopping carts, make a purchase, or return a product. In fact, 70% of online shoppers say product content can make or break a sale.
Ok I read the article and I still don’t understand. What is product content? If I buy a dishwasher and it contains dirt instead of dishwasher parts, of course I’m going to be dissatisfied?? This isn’t breaking news.
“The item doesn’t match its description or imagery on the website.” Uh, yeah that would be an issue.
OHHHHH… this is posted on Not The Onion. Got it.
It’s also on Forbes, which is a blogspam site. I am still periodically surprised to re-learn how low the bar is on Forbes, since I’m old enough to remember when their name was worth a lot more than that.
I’m more concerned about the other 30%. Wish I had the kind of money to say fuck it, I don’t want it but I’m buying it anyways
