None of them have the algorithm that makes Tiktok’s “For You Page” so attractive to most people. By far the best personalization algorithm of any social media I used during the pandemic. I basically never had to search for content or creators, the algo served me up a platter of people to follow that seemed directly tailored to me. That’s why it’s so addictive.

And that’s probably why American social media giants are salivating at acquiring it. Reels/Twitter/YT Shorts algo doesn’t even come close tbh.