They didn’t make a video about it because they thought it was a problem for creators, not a problem for consumers.

Which is true. Influencers are great at making their thing your thing, because that’s kind of their job, and we’ve seen it many times before. Just look at all the outrage about the YouTube algorithm and such, it doesn’t matter to anyone except influencers but somehow it’s made to be everybody’s business.

This feels very similar. Scummy business practice, good on them for suing, but to the rest of us it should only be a curiosity.