It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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This article strokes my confirmation bias!
I love my 2010 Toyota with 140k miles, and I hope it runs forever. I could afford a new car if I wanted one, but all of the options have been getting worse for years! It’s just a car, but it’s a car from the perfect era of technology to be stuck with forever, and it drives beautifully.
I wish it got better gas mileage by 2024’s standards, for both financial and environmental impacts, but I believe it’s net better on both fronts for me to keep driving it than to replace it early. Fortunately it doesn’t snow where I live, so road salt won’t inevitably rust out the undercarriage.
There’s an aux in for the factory stereo, and I have a $25 BLE audio adapter with a ground loop isolator so there’s no alternator whine despite it being powered by the car. It’s not the most quiet for speakerphone calls, but it’s perfectly functional, and I’ve easily replaced it multiple times. It’s so much better than having a bad native Bluetooth audio system from that era.
I have a really solid dashboard mount for my magnetic phone mount, comprised of pieces from three different companies for maximal awesomeness. Then there’s my USB C PD supply that meets the charging standards of the present day relatively inexpensively and upgradably to any brand, powered by the “cigarette lighter” power socket. The existence of this simple medium wattage automotive DC power port is the greatest legacy left to us by the tobacco smokers of yesteryear. Is it gone yet in the latest cars?
A really slick trick I learned somewhere (maybe on reddit during the good years) is to use tiny zip ties on a cable that must run across your dashboard, such as the one to my mag charger. Put them at very strategic locations on the cable and facing the right way, and snip off the zip tie ends while still leaving a tail maybe about 1/4”, then jam that tail in between two pieces of dashboard trim. Do that repeatedly and the cable will go neatly and orderly around all your buttons and knobs without ever getting in the way.
An aftermarket dashcam is one thing that felt very worthwhile but was actually a decent amount of work to install, since I pulled a bunch of trim and ran wires through the headliner for that clean look with a rear facing camera mounted on the outside of the back. But I think those aren’t quite yet standard other than in Teslas.
2010 was the pinnacle of car technology, change my mind!