- Peloton is introducing a $95 “used equipment activation fee” for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
- The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
- Peloton’s hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.
Peloton is designed for rich people. They don’t say it explicitly because thar ruins the illusion, but the bike is meant to be a status distinction. You may only own it if you’re eager to be seen as someone who spends too much money on an exercise bike.
Ah thanks. Though for enough $$ they could get even more status with a vintage Cinelli track bike and some Weyless rollers. I mean I’d be impressed if I saw that. Unlike with the Peliton.
That doesn’t have brand status.
Cinelli is a much more prestigious brand than Peloton, heh.
To you. Not to the people that they’re trying to impress.
Yeah I guess I’m showing my age. Still though, there must have been other fancy bikes after I got out of highschool.
Jokes on them, I think lowly of people with exercise bikes. I’m on a level of pretentious they can’t reach.