Same thing happened earlier this year with Wendy’s new CEO. His brilliant plan to make a name for himself was rolling out dynamic pricing. After days of well deserved backlash Wendy’s had to come out and walk it back while insisting they had never planned to use this to do lunch/dinner surge pricing.
Isn’t that what pizzerias and such often do, though, to get more customers in throughout the day? Where I live, a pizza for lunch is often like 20-40% cheaper than a pizza for dinner, and I think that’s actually alright.
Same thing happened earlier this year with Wendy’s new CEO. His brilliant plan to make a name for himself was rolling out dynamic pricing. After days of well deserved backlash Wendy’s had to come out and walk it back while insisting they had never planned to use this to do lunch/dinner surge pricing.
Isn’t that what pizzerias and such often do, though, to get more customers in throughout the day? Where I live, a pizza for lunch is often like 20-40% cheaper than a pizza for dinner, and I think that’s actually alright.