Disclaimer: I am not trolling, I am an autistic person who doesn’t understand so many social nuances. Also I am from New Hampshire (97% white), so I just don’t have any close African-American friends that I am willing to risk asking such a loaded question.
This seems interesting. What’s the context here?
The lad in the picture is Ian Paisley. He was a prominent unionist back in the day. (Unionist being someone in favour of maintaining the six counties in Northern Ireland being part of the UK)
From the wiki page:
Page here if you want some more reading.
As I recall (and I was young at the time so this may be wrong) it got rolled out for various other stuff.
Catchy slogan in fairness.