YouTube's crackdown on tools that block advertising continues with server-side ad injection. The developer of...
  • YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
  • storcholus@feddit.deEnglish
    2·
    6 months ago

    But it’s always been their server. It’s not like Geico provided that video snippet

    • Voroxpete@sh.itjust.worksEnglish
      5·
      6 months ago

      Yes, but server-side injection, if I understand it correctly, means you have to actually remux the videos into a single stream. That’s additional processing load, which is basically their main cost of business.