• YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
    • blattrules@lemmy.world
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      6 months ago

      I agree and I also wouldn’t mind so much if the ads were in proportion to the length of the video and at natural breaks. I don’t want to watch a 30 second ad to see a 15 second video.

    • cybersandwich@lemmy.world
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      6 months ago

      As much as I hate that prime added ads to a paid service (absolute horse shit), the way they’ve implemented it so far is one of the better methods. They’ll do a single ad at the beginning that’s like “this show is brought to you uninterrupted by Samsung”. Then no more ads until the next episode.

      YouTube is trash with it.