- YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
- This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
- The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
It does matter because it inspires newer platforms that aren’t as shitty like Lemmy, PixelFed, Mbin, and PeerTube.
We’re about to have a great big shattering of the internet and I’m all for it. Collating the pieces will be a pain in the ass for a couple years but some handful of nerds out there blessed by the spirit of Ritchie will create a tool for it, and what’s left of our world will be a better place for it.
This one’s on my bingo card.
Question, if a square on your bingo card is titled, “collapse of society,” can I still use it for this?
I’ve been just recommending Lemmy out there as the new internet, which us what this feels like to me, IS like the old internet again!