I’ve never really seen influencers having the same kind of pull that the general public has. In most cases, (Tik Tok, Snapchat, Instagram, etc) the general public engages in a new form of social media first. Influencers and advertisers are usually secondary to the general public.
That’s probably why platforms like Mixer fail. Companies think they can prop up their own platforms based on the people they pick and choose. But it really doesn’t seem to work like that from what I’ve seen as well.
Is this a bit? Why are y’all talking about this like it just happened?
Nah, it was just something that crossed my mind as new platforms are popping up & folks are trying to suss out which ones to move to, and influencers aren’t influencin’ much in this regard (& haven’t in the past either).
Huh? Sounds like this influencer is being used to promote a different platform.
That was the aim of the deal, but Mixer’s a dead platform, hence the post.
Ah ok maybe you should have linked to that article then.
The surprise announcement means Mixer partners and streamers will be transitioned to Facebook Gaming starting today
seems like the influencers will be fine