Keto, paleo, whatever the roid king is doing. The share of people picking that up and going “ew, vegan, it’ll probably turn me into a soy boy” is probably bigger than the share of people who only buy vegan products, OR the savings of cutting those 6% of natural ingredients are worth losing the latter share of buyers. Bottom line is the company’s bottom line.
???
Keto, paleo, whatever the roid king is doing. The share of people picking that up and going “ew, vegan, it’ll probably turn me into a soy boy” is probably bigger than the share of people who only buy vegan products, OR the savings of cutting those 6% of natural ingredients are worth losing the latter share of buyers. Bottom line is the company’s bottom line.