When Bloomberg reported that Spotify would be upping the cost of its premium subscription from $9.99 to $10.99, and including 15 hours of audiobooks per month in the U.S., the change sounded like a win for songwriters and publishers. Higher subscription prices typically equate to a bump in U.S. mechanical royalties — but not this time.
By adding audiobooks into Spotify’s premium tier, the streaming service now claims it qualifies to pay a discounted “bundle” rate to songwriters for premium streams, given Spotify now has to pay licensing for both books and music from the same price tag — which will only be a dollar higher than when music was the only premium offering. Additionally, Spotify will reclassify its duo and family subscription plans as bundles as well.
You missed the market saturation. Again. You addressed everything except the last part of the sentence there. Music is a lottery, like most jobs, because there are too many people trying to do music. Streaming, radio, labels, exposure, these aren’t the problems at all. The number of people who are good at a thing and enjoy it are.
I follow maybe 30 artists fairly closely. I regularly listen to maybe 200. Across the genres I hit each month (way down from my music heyday), there’s probably 500 in regular rotation. I work in tech and make decent money. I can’t afford to support all of these amazing people. Sharing their music gets them more exposure which might lead to merch sales which is how they actually make money. If I had to sell their music every time I shared it, that would go away. Samplers, mix tapes, music videos, all of that is to drive merch sales. I buy on Bandcamp and still stream, meaning artists are getting more money from my consumption than back in the day when me buying a cassette was the final sale.
Unless you’re going to put some sort of barrier to entry in front of music, this problem does not go away. You’re advocating for the shitty cover band making the same amount of money as the original artist putting blood, sweat, and tears into a long career. That just doesn’t work. And, unfortunately, there are too many killer artists out there for all of them to earn a living doing music. Even if I could support all the artists I love in my country, there are that many or more in other countries.
Not everyone gets to do their dream job. Decent analysis if a bit scathing. My dream as a kid was writing. Turns out that dream was held by a ton of kids like me and none of can survive on that.