“Last year, Red Lobster reported $11 million in operating losses following its flubbed ‘Ultimate Endless Shrimp’ deal, which backfired when it reeled in too many customers after the limited-time promo became a permanent menu fixture last June. The restaurant chain later reported $12.5 million in losses in the fourth quarter of 2023.”
The “endless shrimp” excuse seems like a marketing ploy. Doesn’t hit as hard as “no one’s coming to our restaurants to eat our shitty food.”