The new data also reveals that 45% of Xbox owners and 41% of PS5 owners are female, too
This really shouldn’t be news and it certainly shouldn’t be surprising to anyone, but yes, new data from Circana shows that—as we told you in 2017—women play video games. In fact, more than half of all Switch owners are women. And a very vocal bunch of idiots are reacting about as well as you’d expect to this “revelation.”
I am glad this trend is becoming better understood. A more diverse audience means more diverse stories being told, and while another MCU or Street Fighter is a perfectly good game to release a game targeting that more diverse audience will give more options for me. I typically play games like Risk of Rain, Skyrim, Creeper World, and so on, but I have also lost many hours to Viva Piñata, so I would love to see some more diversity in the games on offer.
Of course gamer bros are salty about this!