Modern inflation is roughly a myth used in fear mongering propaganda and by apologists to excuse abusive behaviors. I’m not saying that there is no inflation, it exists and functions as an economic principal, but what is called inflation is decoupled entirely from the academic definition. Under academic inflation, a business who did not change prices should see a reduction in overall value, and price increases should even out to a neutral state where the value remains constant. If you ever hear “inflation” being used to excuse a price increase or a shrinkflation behavior and the company starts boasting about how much profit they are makeing or they start executing stock buybacks or give larger bonuses to executives, they are lying. Inflation had nothing to do with it. Also, if inflation is really the cause, when deflation occurs, prices should reduce to maintain the valuation, but again, it rarely if ever does.