Jedi and Empire were written specifically around driving toy sales. And the reason we waited for 20 years for the prequels was because Lucas wanted the toy contracts to run out so he could get a bigger slice. Story took a back seat to merchandise from the very beginning. The man practically invented selling out.
Jedi and Empire were written specifically around driving toy sales. And the reason we waited for 20 years for the prequels was because Lucas wanted the toy contracts to run out so he could get a bigger slice. Story took a back seat to merchandise from the very beginning. The man practically invented selling out.