The European Commission has fined Apple over €1.8 billion for abusing its dominant position on the market for the distribution of music streaming apps to iPhone and iPad users (‘iOS users’) through its App Store. In particular, the Commission found that Apple applied restrictions on app developers preventing them from informing iOS users about alternative and cheaper music subscription services available outside of the app (‘anti-steering provisions’). This is illegal under EU antitrust rules.
It’s less than 0.5% of their annual global revenue. It’s nothing for a company like Apple.
It’s not company threatening, that’s for sure. But that’s big enough to show up on their annual report, and pull their profit margin down a point or two. That is very much enough to get their attention.
Based on Statista, Apple profit from EU was 36B in 2023. The fine in this case amounts to 5% of their profit from the region. This is something that will impact the company’s decisions.
Or they will fund more infrastructure development in the EU. It’s still just March.