researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior

The findings consistently showed products described as using artificial intelligence were less popular

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”

  • magic_lobster_party@kbin.run
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    3 months ago

    Using AI in the marketing is a sign you don’t have much else to show for. People see through this. Your product should be strong even without having to mention AI.

    • marcos@lemmy.world
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      3 months ago

      Using AI in the marketing is a sign you don’t have much else to show for.

      To me it’s a sign that you have spyware included, will depend on a perfect network infrastructure, and will stop working in 2 years.

      But my guess is that for most people it’s a sign the product is made by some psychopath-like company like Facebook.

  • Hugh_Jeggs@lemm.ee
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    3 months ago

    Well duh. Stupid people are scared of the phrase, and clever people are annoyed by it. That just leaves the Belgians

  • valkyre09@lemmy.world
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    3 months ago

    I was on Amazon the other day buying a replacement light.

    A little banner on the item description advertised the new 2024 model. It has “ai integration” of some sort. Same price. I actively chose the older model. I can’t be the only one who thinks like this.

    • ripcord@lemmy.world
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      3 months ago

      I can’t be the only one who thinks like this.

      I read an article recently that said this is true. Will try to find it.

  • MrFappy@lemmy.world
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    3 months ago

    I honestly see thing touting AI to be an absolute gimmick, and beyond untrustworthy. So this definitely tracks. It’s been shown that AI isn’t at a level where using it for anything isn’t beneficial, in fact it’s the contrary. Marketers think that folks will see AI as making all things better, but if google’s recent implementation is any indicator, it’s something to steer clear of for the foreseeable future.

    • Kissaki@programming.devOP
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      3 months ago

      It’s been shown that AI isn’t at a level where using it for anything isn’t beneficial, in fact it’s the contrary.

      Maybe you’re thinking of something more specific than me, but I don’t think that’s the case. What is being called AI is a broad field.

      I think what Opus was able to implement for high packet-loss voice transmission is exceptional.

      I also find Visual Studio in-line-inline-completions to be very useful.

      That’s far from the typical Chatbots and whatnot though. Which often suck.

  • im sorry i broke the code@sh.itjust.works
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    3 months ago

    Yeah, I also never buy products that would work perfectly fine with a local network but that somehow require a connection to remote servers and whatnot.

    Beside, most of these Ai labels are just ol’ plain algorithms lol

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    3 months ago

    AI in the product name or description makes sure that there is not a single chance I buy it.

    It makes filtering products and companies easier

  • nous@programming.dev
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    3 months ago

    But it increases investors likelihood to invest… That is all that really matters these days.

  • MrLLM@ani.social
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    3 months ago

    I hope they don’t start using ML or my name, otherwise I’ll be ruined.